Maciel Bañales Luna

By opening a plant-based butcher and deli, Maciel is combining her education in nutrition, passion for health, concern for animals and the environment, and pride in her Mexican heritage. Born and raised in Durango, Mexico, Maciel grew up with parents who were ahead of their time: her father was environmentally-conscious long before Maciel was born and her mother made extra efforts to cook healthy meals and seek out the rare vegetarian workshop in town.

Maciel received her Bachelor’s Degree in Nutrition. She then obtained her Master’s Degree in Health Sciences, studying certain natural components of food that can potentially improve health. She continued down this path by receiving her PhD in Medical Sciences, focusing on obesity and energy metabolism. Upon receiving her PhD, Maciel took a post-doctoral research fellow position at The Albert Einstein College of Medicine in New York where she focused on the molecular effects and potential benefits of fasting.

Maciel has been making plant-based meats and cheeses for many years and can’t imagine a better location than Highland Park, a predominantly Latino, vegan-friendly neighborhood in Los Angeles, to open up her shop and begin sharing her delicious, healthy food with you.

owner


Joe Egender

Joe is Maciel's husband and a documentary filmmaker. He co-created the Netflix documentary series Unnatural Selection, co-directed My Paintbrush Bites put out by The Atlantic, and is currently producing a documentary feature in the Brazilian Amazon. Joe couldn’t be more proud of Maciel as she endeavors to save the planet one Reuben at a time.

owner


Dustin Lancaster

Since opening his first venture, Bar Covell, in 2010, Dustin Lancaster has gone on to open some of the Eastside’s most beloved and acclaimed restaurants, bars and hotels. Founded on the belief that all good hospitality ventures are a result of great collaborations, Dustin has worked with a talented group of partners and staff to develop a variety of diverse projects. His portfolio includes wine bars, neighborhood restaurants, boutique hotels and more.

partner